BSC Blog
Basic Business
How Important Are Email Subject Lines
Feb 4th
If you’re like most small business owners, you don’t have a dedicated marketing department. And, you probably don’t have much spare time for crafting slick campaigns. So, how and where is best to spend the time you do have?
You’ll probably laugh, but I am serious when I say to spend some serious time developing quality [...]
What’s a Swipe File?
Jan 25th
Do You Have a Swipe File? Eh, what’s a Swipe File?
Ever wonder how ad copy writers can work their magic so quickly? Many keep their past successful creative work on file for reference and inspiration. You can too. Think how handy it is for online marketers split testing “strategies”, or anybody really, to just reach [...]
Starting a Business?
Jan 20th
Starting a New Business?
Despite the economy, lots of new businesses are launching. Are you considering, or already underway with a new concept?
Whether you are a first time entrepreneur with free time resulting from a recent job loss, or a multi start-up veteran seizing another opportunity, proper planning and risk reduction will increase your chance for [...]