Do You Have a Swipe File? Eh, what’s a Swipe File?

Ever wonder how ad copy writers can work their magic so quickly?  Many keep their past successful creative work on file for reference and inspiration.  You can too.  Think how handy it is for online marketers split testing “strategies”, or anybody really, to just reach into a bag full of past performers for campaigns and copy.

Don’t know where to start?

As you are building your own collection, here are 8 subject line concepts that work well – just customize them for your product or service:

1. Get Straight to the Point:

4th of July Savings at Sears.com‏

2. Lead with Best Benefit:

Guaranteed Delivery for Father’s Day + Great Gift Ideas‏

Great Savings…

Huge markdowns…

3. Exciting News (not advertising):

Top News: Introducing…

This Just In…

Top Picks…

Seasonal Must-Haves, Essentials…

You get the idea…

4. How To:

We’ll show you how to…

Be – Create – Lose – Win – Stand-out, etc.

5. Ask a question – provoke the answer you want:

Have You Seen…

Are You Reading…

What if you never had to…

Out of gift ideas for…

Could you use…

6. Command

Try our product…

Make (your service) easier…

Give (your loved one) a…

Be the first to …

7. Offer secrets and top tips:

Advanced Treatment for…

Best New Way to…

Top 3 Ways to…

8. Testimonials:

Most customers trust “real, honest” people – just like them – more than ad copy hype…

The best I’ve ever seen, tasted…

I just love my new…

I never thought I would…